Fred Perry DNA
Original since 1952

THE FRED PERRY SHIRT
It all starts with the Fred Perry Shirt: part of the British subcultural uniform since the 1950s. Fred designed and wore it himself, perfectly fusing practicality and wearability both on and off the tennis court. Adopted by each generation as their own.

THE TRACK JACKET
A Fred Perry archive classic that continues to endure whilst trend-led copies come and go. Developed to combine comfort and durability, our Track Jacket is synonymous with tricot – its tonal sheen and sharpness are what powered a transition from training to raving.

THE BARREL BAG
A sporting staple packed with functional features: our classic Barrel Bag is built to go the distance. Instantly recognisable as ours for the tipped straps and distinctive branded barrel end, it’s loved by many and makes for a strong style statement during soundcheck, at festivals and on the underground.

